Who Cares Campaign
Who Cares? I Do
Global bullying Campaign for Caring
A message of kindness and caring for the world.
The “Who Cares? I Do”
campaign brings together artists, companies, platforms, and partner organizations to spread a message of hope and understanding to the subject of bullying.
While we regularly associate the term “bully” with students, a bullying comes in many forms and at all ages. Most adults and children alike have a personal story to be told centered on the subject of bullying. The “Who Cares? I Do” campaign shifts the focus from being a victim to being an allie with a message of proactive unification human connectedness.
By sharing the message of mutual respect and care for one another, lies the potential for a positive conscious shift that the world hungers for now more than ever.
The Idea
The creation of the music short film “Who Cares”
leads the campaign with its global release.
The campaign will seed the conversation through existing relationships to permeate the message that people care and get people engaged in speaking to what they each care about.
The Idea
The creation of the music short film “Who Cares” leads the campaign with its global release.
The campaign will seed the conversation through existing relationships to permeate the message that people care and get people engaged in speaking to what they each care about.
The Plan
Written by Paul McCartney, “Who Cares” was inspired by the subject of bullying with the re- affirming message that someone out there cares, including Sir Paul. “You can stand up to a bully and laugh it off, Who Cares? I do.”
The music short film will be covered by global press when released in December of 2018 as a first step in initiating conversation.
The Plan
Written by Paul McCartney, “Who Cares” was inspired by the subject of bullying with the re- affirming message that someone out there cares, including Sir Paul. “You can stand up to a bully and laugh it off, Who Cares? I do.”
The music short film will be covered by global press when released in December of 2018 as a first step in initiating conversation.
The Partners
Creative Visions will function as the liaison between the various partners as well as spread the campaign to new entities desiring to jump on board.
Subtractive is a Santa Monica based production company that produced the music film “Who Cares” in partnership with MPL Communications. They will also be responsible for creating the various assets and behind the scenes short as well as social media assets.
Facebook and Instagram are committed to making a global “Who Cares? I Do” overlay for profile pictures, FB & Instagram stories. They are also working on potential integration for new technologies they are developing for their social media platforms.
Kodak Film was instrumental in the production process and has also offered funds for a premier event along with media buy inventory they are committing to promote the project & the campaign.
Gray Advertising is leaping on board to utilize their global strategies centered around traditional and social media management for the campaign.
Capitol Records will be the entity releasing the music short film “Who Cares” and will participate in the promotion and awareness of both the music film and the campaign.
The Artmeis Rising Foundation has come on board to underwrite a portion of the campaign through a generous donation to Creative Visions.
The Ask
The campaign seeks additional funding and partners to cover production of assets and the running of the campaign for 6 months. The leadership of the campaign is not drawing a salary from these funds.
We aim to make this a “zero ad buy” campaign asking entities to donate their media buys to the campaign for end of the year giving spirit.
The Return
We are offering an on screen Executive Producer for the person or entities that answer our ask for a remaining $ 100,000.00 USD.
Inclusion on any events and or awards generated by this campaign.
Inclusion on press where appropriate
A great feeling that we have made a positive impact in time that we all need it most.
The Ask
The
Who Cares I Do
campaign seeks additional funding and partners to cover production of assets and the running of the campaign for 6 months. The leadership of the campaign is not drawing a salary from these funds.
We aim to make this a “zero ad buy” campaign asking entities to donate their media buys to the campaign for end of the year giving spirit.
The Return
We are offering an on screen Executive Producer for the person or entities that answer our ask for a remaining $100,000.00 USD.
Inclusion on any events and or awards generated by this campaign.
Inclusion on press where appropriate
A great feeling that we have made a positive impact in time that we all need it most.
Blue Chip Action
By Blog Owner
•
01 Jul, 2019
Blue Chip Foundation is thrilled to be part of a nationwide anti-bullying campaign called “Who Cares? I Do.”
By Blog Owner
•
19 Dec, 2018
In support of Paul McCartney's new anti-bullying song "Who Cares," a short film & social media campaign, "#WhoCaresIDo,".
Blue Chip Action
By Blog Owner
•
01 Jul, 2019
Blue Chip Foundation is thrilled to be part of a nationwide anti-bullying campaign called “Who Cares? I Do.”
By Blog Owner
•
19 Dec, 2018
In support of Paul McCartney's new anti-bullying song "Who Cares," a short film & social media campaign, "#WhoCaresIDo,".
Blue Chip Action
By Blog Owner
•
01 Jul, 2019
Blue Chip Foundation is thrilled to be part of a nationwide anti-bullying campaign called “Who Cares? I Do.”
By Blog Owner
•
19 Dec, 2018
In support of Paul McCartney's new anti-bullying song "Who Cares," a short film & social media campaign, "#WhoCaresIDo,".
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